Challenge:

Horne Heating & Air Conditioning, a family-owned company serving Charlotte since 1983, needed fresh marketing pieces to connect with two very different audiences: homeowners considering their Premier Efficiency Program (PEP) and skilled technicians looking for a career opportunity. Both projects required strong messaging, visual appeal, and a clear call to action.

Solution:

We designed a full-color brochure to highlight the Premier Efficiency Program, using bold headlines, lifestyle imagery, and a clear breakdown of member benefits -seasonal tune-ups, VIP service, warranty coverage, and priority scheduling. A pricing callout and clean design made the program feel approachable, trustworthy, and easy to sign up for.

In parallel, we created a recruitment postcard aimed at attracting HVAC technicians. Featuring real photography of Horne’s team, direct headlines like “The Future Is in Your Hands” and “Horne Is Where the Heart Is,” and a quick-apply QR code, the piece communicated both professional benefits (competitive pay, sign-on bonus, training, 401k) and Horne’s family-oriented culture.

Results:

Together, the brochure and postcard reinforced Horne’s dual message: comfort for homeowners, opportunity for technicians. Both pieces reflect Horne’s 40+ year legacy of service while positioning the company for continued growth. The brochure has helped increase program signups, while the postcard has improved applicant engagement in a competitive labor market.